Clinical practice
How to price your nutrition consultations without underselling
Pricing is strategy, not arithmetic. Here is how to set per-session price, packages, and maintenance without losing clients.
Almost every nutritionist who opens a practice prices below their real value. The reason is not financial — it is psychological. Lowering price feels safe, but it attracts the worst client profile and erodes margin long-term.
Three structures that work
- Single consultation: high price, perceived as a trial. Good for clients who are not ready to commit yet.
- Initial 4-8 week package: the real revenue engine. Block price with a defined follow-up calendar.
- Monthly maintenance: after the initial package, monthly subscription with 1-2 short sessions and async messaging.
How to set the number
Calculate your desired hourly rate (including fixed costs, software, training, retreats). Add 30-40% for non-billable hours (admin, marketing, no-shows). Multiply by the hours each product consumes — including follow-up, plan creation, communication.
Costly mistakes
- Not raising prices in 18 months out of fear of losing clients.
- Charging for the consultation and giving away meal plans and WhatsApp support.
- No no-show or cancellation policy.
Frequently asked questions
What if they say it is too expensive?
5-10% of prospects will always say it is expensive. If more than 30% say it, review value proposition before price.
About the author
Equipo Almendra
Editorial · Almendra
The Almendra editorial team brings together nutritionists, engineers, and product managers writing about how to run a modern nutrition practice.
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